The global baby stroller market size was valued at USD 2.72 billion in 2024 and is expected to cross around USD 4.88 billion by 2034, growing at a CAGR of 6.01% from 2025 to 2034.

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Baby Stroller Market Key Points

• In 2024, North America captured more than 37% of the market, emerging as the top regional leader.

• Asia Pacific shows high potential with an expected CAGR of 6.9% throughout the forecast period.

• Lightweight products dominated the segment with a 39% share in 2024.

• Travel systems are forecasted to grow steadily, with a 6.8% CAGR in the upcoming years.

• Specialist retailers led all sales channels, contributing 56% to the market share in 2024.

• The online retail segment is poised for rapid expansion between 2025 and 2034.

The Role of AI in the Baby Stroller Market

Artificial Intelligence (AI) is revolutionizing the baby stroller market by introducing smart features that enhance safety, convenience, and functionality. AI-powered strollers are equipped with sensors and intelligent systems that can detect obstacles, automatically brake, and adjust speed based on terrain or the environment. Some models even include hands-free control, voice commands, and adaptive suspension to ensure a smoother ride for infants.

Moreover, AI integration allows for real-time health monitoring, such as tracking a baby’s temperature or movement patterns, offering parents greater peace of mind. Data collected through connected apps can provide insights on usage, battery status (for electric strollers), and stroller maintenance reminders. As consumer demand grows for tech-enabled parenting solutions, AI is shaping the future of smart, responsive baby gear.

Growth Factors of the Baby Stroller Market

• Increasing Global Birth Rates:
  The rise in the number of newborns, particularly in regions with high birth rates, directly fuels the demand for baby strollers. For instance, global birth figures have seen a slight but steady increase year over year.

• Rising Disposable Incomes:
  As disposable incomes grow, especially in developing economies, parents are more inclined to invest in high-quality, multifunctional strollers that offer enhanced safety and convenience.

• Urbanization and Changing Lifestyles:
  Rapid urbanization and the increasing number of dual-income households have heightened the need for convenient baby transportation solutions. Compact and versatile strollers cater to urban dwellers seeking mobility and ease.

• Technological Innovations:
  Advancements in stroller design, such as lightweight materials, compact folding mechanisms, and smart features like app-based controls, attract tech-savvy parents looking for modern solutions.

• Emphasis on Child Safety and Comfort:
  Growing awareness about child safety standards and the desire for comfortable, ergonomic designs influence purchasing decisions, prompting manufacturers to prioritize these aspects.

• Travel and Tourism Trends:
  The rise in family travel has increased the demand for portable and travel-friendly strollers, enabling parents to transport their children conveniently during trips.

Market Scope

Market Dynamics

Key Drivers

An increase in parental awareness about the benefits of using strollers and a focus on child well-being are driving sales globally. Urban parents prefer travel systems that combine a stroller with car seats, enhancing usability. In addition, the influence of parenting blogs and social media has spurred brand visibility and product interest.

Opportunities

Smart innovation and sustainability remain top opportunities. Companies investing in biodegradable materials or AI-powered features such as automatic rocking and safety alerts are likely to stand out. Expansion into untapped markets like Latin America and Africa also presents major growth avenues.

Challenges

Market fragmentation and intense competition challenge new entrants. Moreover, issues related to product durability and the need to meet international safety certifications can delay product launches and inflate costs. High import duties in some regions also affect affordability.

Regional Outlook

While North America and Europe maintain mature markets with a preference for high-end products, Asia Pacific is expected to witness the fastest growth. Countries like China, India, and Indonesia are contributing significantly due to changing lifestyles and increased parental spending.

Recent Developments

• In March 2025, automobile giant Lamborghini and Silver Cross, a British nursery brand, collaborated to develop a luxurious baby stroller called Reef AL Arancio. This stroller is a limited edition with just 500 units available worldwide, priced at approximately USD 5,000. The stroller has an all-terrain design with full suspension wheels and a brake pedal, which is inspired by supercars.
• In November 2024, Momcozy, a maternity brand, announced the launch of two new innovative strollers. These Momcozy ClickGo Lightweight Stroller and ChangeGo Baby Stroller have advanced functionality and ease that puts comfort and convenience first.

Baby Stroller Market Companies

• Britax Child Safety, Inc.
• Artsana USA, Inc.
• Dorel Industries Inc.
• Peg Perego
• Baby Jogger, LLC
• Baby Trend, Inc.
• Combi USA, Inc
• Evenflo Company, Inc
• Mamas & Papas (Holdings) Ltd
• Mothercare PLC.

Segments Covered in the Report

By Product

• Lightweight
• Jogging
• Travel System
• Double
• Standard

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialist Retailers
• Online

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa (MEA)

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