by The social commerce market size is poised to grow by USD 12.1 billion by 2032 from USD 2.2 billion in 2022, exhibiting a CAGR of 18.58% during the forecast period 2023-2032.
Key Takeaways
- Asia Pacific market has accounted for a 70.4% revenue share in 2022.
- By business model, the B2C segment has accounted revenue share of 57% in 2022.
- By platform, the video commerce segment has held a revenue share of around 42.7% in 2022.
- By product, the apparel segment led the market with a revenue share of around 23.6% in 2022.
Precedence Research has conducted a comprehensive market study that provides valuable insights into the performance of the market during the forecast period. The study identifies significant trends that are shaping the growth of the Social commerce market. In this recently published report, essential dynamics such as drivers, restraints, and opportunities are highlighted for both established market players and emerging participants involved in production and supply.
To begin with, the Social commerce Market report features an executive summary that offers a concise overview of the marketplace. It outlines the key players and industry categories expected to have an impact on the market in the coming years. The executive summary provides an unbiased summary of the market.
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Report Scope of the Social Commerce Market:
| Report Coverage | Details |
| Market Size in 2023 | USD 2.61 Billion |
| Market Size by 2032 | USD 12.1 Billion |
| Growth Rate from 2023 to 2032 | CAGR of 18.58% |
| Largest Market | Asia Pacific |
| Base Year | 2022 |
| Forecast Period | 2023 To 2032 |
| Segments Covered | By Product Type, By Platform, By Business Model, and By Access |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
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The empirical study on the global Social commerce market primarily focuses on the drivers in subsequent sections. It demonstrates how changing demographics are projected to influence the supply and demand dynamics in the Social commerce Market. Our market report for the Social commerce market also delves into the significant rules and regulations that are likely to impact the future growth of this sector. Moreover, in order to comprehend the underlying demand factors, industry experts have provided insights into its fundamental origins.
Key Market Players:
- TikTok
- Etsy, Inc.
- Pinduoduo Inc.
- Shopify
- Trell Shop
- Twitter, Inc.
- Snap, Inc.
Data Sources and Methodology
To gather comprehensive insights on the Global Social commerce Market, we relied on a range of data sources and followed a well-defined methodology. Our approach involved interactions with industry experts and key stakeholders across the market’s value chain, including management organizations, processing organizations, and analytics service providers.
We followed a rigorous data analysis process to ensure the quality and credibility of our research. The gathered information was carefully evaluated, and relevant quantitative data was subjected to statistical analysis. By employing robust analytical techniques, we were able to derive meaningful insights and present a comprehensive overview of the Global Social commerce Market.
The most resonating, simple, genuine, and important causes because of which you must decide to buy the Social commerce market report exclusively from precedence research
- The research report has been meticulously crafted to provide comprehensive knowledge on essential marketing strategies and a holistic understanding of crucial marketing plans spanning the forecasted period from 2023 to 2032.
Key Features of the Report:
- Comprehensive Coverage: The report extensively encompasses a detailed explanation of highly effective analytical marketing methods applicable to companies across all industry sectors.
- Decision-Making Enhancement: It outlines a concise overview of the decision-making process while highlighting key techniques to enhance it, ensuring favorable business outcomes in the future.
- Articulated R&D Approach: The report presents a well-defined approach to conducting research and development (R&D) activities, enabling accurate data acquisition on current and future marketing conditions.
Market Segmentation:
By Product Type
- Apparels
- Personal & Beauty Care
- Accessories
- Home Products
- Food & Beverage
- Health Supplements
- Others
By Platform
- Social Network-led Commerce
- Video Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
By Business Model
- Business to Business (B2B)
- Business to Consumer (B2C)
- Consumer to Consumer (C2C)
By Access
- Mobile Devices
- Desktops & Laptops
By Geography
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Reasons to Consider Purchasing the Report:
- Enhance your market research capabilities by accessing this comprehensive and precise report on the global Social commerce market.
- Gain a thorough understanding of the overall market landscape and be prepared to overcome challenges while ensuring robust growth.
- Benefit from in-depth research and analysis of the latest trends shaping the global Social commerce market.
- Obtain detailed insights into evolving market trends, current and future technologies, and strategic approaches employed by key players in the global Social commerce market.
- Receive valuable recommendations and guidance for both new entrants and established players seeking further market expansion.
- Discover not only the cutting-edge technological advancements in the global Social commerce market but also the strategic plans of industry leaders.
Table of Content
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology (Premium Insights)
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Social Commerce Market
5.1. COVID-19 Landscape: Social Commerce Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Social Commerce Market, By Product Type
8.1. Social Commerce Market, by Product Type, 2023-2032
8.1.1. Apparels
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Personal & Beauty Care
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Accessories
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Home Products
8.1.4.1. Market Revenue and Forecast (2020-2032)
8.1.5. Food & Beverage
8.1.5.1. Market Revenue and Forecast (2020-2032)
8.1.6. Health Supplements
8.1.6.1. Market Revenue and Forecast (2020-2032)
8.1.7. Others
8.1.7.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Social Commerce Market, By Platform
9.1. Social Commerce Market, by Platform, 2023-2032
9.1.1. Social Network-led Commerce
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Video Commerce
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Social Reselling
9.1.3.1. Market Revenue and Forecast (2020-2032)
9.1.4. Group Buying
9.1.4.1. Market Revenue and Forecast (2020-2032)
9.1.5. Product Review Platforms
9.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Social Commerce Market, By Business Model
10.1. Social Commerce Market, by Business Model, 2023-2032
10.1.1. Business to Business (B2B)
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Business to Consumer
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. Consumer to Consumer (C2C)
10.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Social Commerce Market, By Access
11.1. Social Commerce Market, by Access, 2023-2032
11.1.1. Mobile Devices
11.1.1.1. Market Revenue and Forecast (2020-2032)
11.1.2. Desktops & Laptops
11.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 12. Global Social Commerce Market, Regional Estimates and Trend Forecast
12.1. North America
12.1.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.1.2. Market Revenue and Forecast, by Platform (2020-2032)
12.1.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.1.4. Market Revenue and Forecast, by Access (2020-2032)
12.1.5. U.S.
12.1.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.1.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.1.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.1.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.1.6. Rest of North America
12.1.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.1.6.2. Market Revenue and Forecast, by Platform (2020-2032)
12.1.6.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.1.6.4. Market Revenue and Forecast, by Access (2020-2032)
12.2. Europe
12.2.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.2.2. Market Revenue and Forecast, by Platform (2020-2032)
12.2.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.2.4. Market Revenue and Forecast, by Access (2020-2032)
12.2.5. UK
12.2.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.2.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.2.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.2.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.2.6. Germany
12.2.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.2.6.2. Market Revenue and Forecast, by Platform (2020-2032)
12.2.6.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.2.6.4. Market Revenue and Forecast, by Access (2020-2032)
12.2.7. France
12.2.7.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.2.7.2. Market Revenue and Forecast, by Platform (2020-2032)
12.2.7.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.2.7.4. Market Revenue and Forecast, by Access (2020-2032)
12.2.8. Rest of Europe
12.2.8.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.2.8.2. Market Revenue and Forecast, by Platform (2020-2032)
12.2.8.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.2.8.4. Market Revenue and Forecast, by Access (2020-2032)
12.3. APAC
12.3.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.3.2. Market Revenue and Forecast, by Platform (2020-2032)
12.3.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.3.4. Market Revenue and Forecast, by Access (2020-2032)
12.3.5. India
12.3.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.3.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.3.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.3.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.3.6. China
12.3.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.3.6.2. Market Revenue and Forecast, by Platform (2020-2032)
12.3.6.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.3.6.4. Market Revenue and Forecast, by Access (2020-2032)
12.3.7. Japan
12.3.7.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.3.7.2. Market Revenue and Forecast, by Platform (2020-2032)
12.3.7.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.3.7.4. Market Revenue and Forecast, by Access (2020-2032)
12.3.8. Rest of APAC
12.3.8.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.3.8.2. Market Revenue and Forecast, by Platform (2020-2032)
12.3.8.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.3.8.4. Market Revenue and Forecast, by Access (2020-2032)
12.4. MEA
12.4.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.4.2. Market Revenue and Forecast, by Platform (2020-2032)
12.4.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.4.4. Market Revenue and Forecast, by Access (2020-2032)
12.4.5. GCC
12.4.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.4.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.4.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.4.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.4.6. North Africa
12.4.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.4.6.2. Market Revenue and Forecast, by Platform (2020-2032)
12.4.6.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.4.6.4. Market Revenue and Forecast, by Access (2020-2032)
12.4.7. South Africa
12.4.7.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.4.7.2. Market Revenue and Forecast, by Platform (2020-2032)
12.4.7.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.4.7.4. Market Revenue and Forecast, by Access (2020-2032)
12.4.8. Rest of MEA
12.4.8.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.4.8.2. Market Revenue and Forecast, by Platform (2020-2032)
12.4.8.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.4.8.4. Market Revenue and Forecast, by Access (2020-2032)
12.5. Latin America
12.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.5.5. Brazil
12.5.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.5.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.5.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.5.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.5.6. Rest of LATAM
12.5.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.5.6.2. Market Revenue and Forecast, by Platform (2020-2032)
12.5.6.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.5.6.4. Market Revenue and Forecast, by Access (2020-2032)
Chapter 13. Company Profiles
13.1. TikTok
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. WeChat
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. Etsy, Inc.
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. Pinterest
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. Pinduoduo Inc.
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Shopify
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Trell Shop
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. Twitter, Inc.
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. Snap, Inc.
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
Chapter 14. Research Methodology
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
Chapter 15. Appendix
15.1. About Us
15.2. Glossary of Terms
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